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As of June this year, China's new energy vehicle ownership has exceeded 15 million. On the other hand, as the relevant line of the charging infrastructure, the current domestic charging pile holdings of only 6.356 million units, the two data there is still a large gap.

The more pain points, the more business opportunities. Qixinbao not long ago announced a set of data show that in the national distribution of charging pile manufacturing enterprises, Wenzhou with 683 number ranked third in the country, second only to Shenzhen and Dongguan.

Obviously, many enterprises in Wenzhou have been staring "at this piece of cake", have entered the field of charging pile manufacturing, trying to form a fixed pattern in the industry to occupy a side of the market.

Wenzhou enterprises to do charging pile, where the advantages of？

"There are many enterprises doing charging piles in Wenzhou and they are concentrated in the upstream of the industry chain, mainly engaged in the production and assembly of various components of charging equipment and power distribution equipment." Ding Mingli, president of Wenzhou Energy Industry Association, introduced that most of these enterprises are currently distributed in Longwan and Yueqing Beibaixiang, Liu Shi and other places.

In the charging station gradually towards the "PV storage charging integration", Longwan gathered a large number of photovoltaic, energy storage and other new energy enterprises, both policy or funding, for the development of new energy industry to provide a fertile soil. As the national capital of low-voltage electrical appliances, Yueqing can provide a variety of standard electrical components.

The spring breeze of the policy is blowing frequently. In the first half of this year, the construction of charging infrastructure policy documents released intensively, such as Yueqing will be new energy charging pile construction included in the 2023 annual livelihood projects in Yueqing City. Industry chain upstream and downstream enterprises have to expand production capacity, catch up orders, the whole ushered in a period of rapid growth. In Wenzhou, "five minutes in the city, the village has electric charging" vision, there will be more and more charging piles into the countryside, to promote urban-rural integration and infrastructure connectivity.

In detail, Chint Electric, Xinya Electronics, Benyi Electric and other private enterprises, Ruipu Lanjun, Han Mingbo and other new forces, Wenzhou has formed a huge new energy industry clusters, both upstream manufacturing plants, as well as downstream partners.

In recent years, Wenzhou vigorously develop new energy industry. In the first quarter of Wenzhou City 2023, held in April this year, major projects focused on signing activities, new energy industry projects have 17, with a total investment of more than 50 billion yuan.

  Industry enterprises usher in the export window

Fromthe data of various channels, the demand for new energy equipment such as charging piles in overseas markets is almost clearly visible:

In the global new energy passenger car market, China accounts for about 59.5%, which is the first regional market, Europe and North America are the second and third largest markets, and the three regions account for more than 95% of the world. Among them, the European market and the North American market have positive signs of growth;

In the research report of Huaan Securities, as of the end of 2022, there have been 133 countries driven by carbon neutral targets, the construction of clean energy is gradually accelerating, and the planning for the construction of charging piles is more explicit;

However, according to another practitioner, it is not simple to take the overseas market. "Foreign standards are different from domestic ones, they are more cumbersome in terms of safety, operation, and classification, and to sell abroad, it is necessary to eliminate cultural differences, obtain certification qualifications, and cope with tariffs, charging methods, etc., and such a set of things is too much for the average small business to bear."

Therefore, for the current layout of the overseas market charging pile manufacturing enterprises, not only need to have the technical aspects of the hard power, but also as early as possible to open up the overseas market sales network, the combination of hard and soft power may stand out.

  In May of this year held 2023 China (Wenzhou) International Photovoltaic, Energy Storage Technology and Application Exhibition, the exhibitors of the new Asia Oriental Electric Energy Technology Co. Ltd. closer to feel this demand overseas. "The foreign dealers who came to the company's booth to learn more about the situation were especially numerous, more than in previous years combined. They generally have sales and resources abroad, to the exhibition to find a suitable manufacturer after production, through their sales to overseas markets." Song Ying said.

        Enterprises have not yet gone out, the order will first find their own door. Unified by the distributor in the domestic procurement, labeling, independently responsible for the development and operation of overseas markets, Wenzhou charging pile manufacturing enterprises only need to focus on production, greatly accelerating the overall industry's process of going abroad.

      Cracking the melee with the power of branding

Like any industry, before the industry enters the shuffle, there will be a part of the smaller or weaker companies to share a share of the pie, and then disappear in the wave of innovation.

"From the point of view of the charging pile manufacturing enterprises themselves, most of the companies are still stuck in the assembly stage, to buy models, production and assembly as the main business, and not many of them have really mastered the core technology of research and development, production and so on." Ding Mingli introduction, can give the charging pile to install the motherboard of the patch machine, a price of more than a million, small enterprises are almost directly outside to buy ready-made.

Especially the charging pile itself is not high technical barriers, product performance does not exist significant technical differences, at the beginning of the industry relies heavily on state subsidies and government support. Under the fierce competition, the price is beaten down, the gross profit margin is also continuing to decline, and is not conducive to the development of small and medium-sized enterprises which are struggling.

Combined with the views of all parties, the industry for the future development direction of the charging pile manufacturing enterprises, there are several aspects of consensus.

First, quality. The safety of the car and people must be guaranteed, which is the basis of everything.

Second, shape. Take home charging piles as an example, most of the products on the market today have a bulky shape and almost no aesthetics, which will affect consumer choice to a certain extent. "For functionality and safety considerations, most of the current charging pile shape operated by large companies, basically square, because some shaped or line design, will affect the charging pile internal module setup, directly related to the final product of the waterproof performance and functional diversification, which will be an extreme test of the enterprise's design capabilities." Song Ying added to this.

Third, the brand. The importance of the brand effect in the whole sales process is self-evident, the more well-known charging pile brands on the market, such as Telegraph, etc., acting as the role of the operator. In terms of charging pile manufacturing, there is no special role in the emergence.

"Wenzhou has both the foundation of the electrical industry, and new energy technology, which is a unique advantage of origin, fully equipped to cultivate the basic conditions of such a role. We are now just waiting for the first batch of giants to come out on their own after the big wave." Ding Mingli said.

Undeniably, an era of the herd may be close at hand.